Media Management |
 | Creators: Andrej Vizjak, Max Josef Ringlstetter
Publisher: Springer
Category: Book
List Price: $109.00
Buy New: $29.62
as of 9/7/2010 15:12 CDT details
You Save: $79.38 (73%)
New (12) Used (15) from $6.28
Seller: edistributions
Sales Rank: 2,247,603
Media: Hardcover
Edition: 1
Pages: 192
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 9.4 x 6.2 x 0.6
ISBN: 3540440054
Dewey Decimal Number: 302.23068
EAN: 9783540440055
ASIN: 3540440054
Publication Date: January 31, 2003
Availability: Usually ships in 1-2 business days
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Product Description
As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.
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